March 29, 2005

X-Rated Lynx

The ad for Lynx Touch is a bit on the overly-sexual side, wouldn't you say? Particularly the young man undoing the woman's shirt with a book - and then the envelope-licking postscript - do we really need that sort of sexual content advertising a deodourant?

Did you know that Police Ten-7 deals with Law Enforcement? It's true. The warning before the programme says so. Lucky they cleared that up for me.

And god, doesn't this completely-misleading food advertising get to *anyone* else?! Coco-Pops are now being touted as having "seven vitamins and minerals" and no added colour or preservative... not to mention the fact that it doesn't need preservative because it is sugar. And the McDonald's "New Fact" disinformation campaign continues unabated.

I have some fat-free candy-floss and some sugar-free cooking-oil if anyone would like to improve their diet...

... man, who'd be a cop. You're semi-admired as long as you aren't pulling me over, or hassling my mate over something trivial when you could be 1)pulling over someone else or 2)snapping some real dealer....

Damn creeping reality. It makes me a hypocrite in so many, many ways.

Hmmm. For some reason Police Ten-7 beeped a swearword but left "fuck" - as in "what the fuck was going on" in. Odd.

Why is it called Police Ten-7? And why do I persistantly put the dash in when the program titley clearly omits it?

And why did I call it titely?

That Optimum cat-food ad makes me want to manufacture a defensive cat-food called Average. Or perhaps That Damn Neighbour Cat.

TDNC. The Traditional Kiwi Cat Food. (Poison, Poison, Tasty Fish!)

Posted by phreq at March 29, 2005 09:43 PM | TrackBack

Maybe it's because they only show cops enforcing law at 10.07. am or pm, they don't care! They're the ten-7 cops!

I like the way coco-pops ads try and claim the stuff you get from the milk you're meant to add to it. I always eat cereal dry so I'm prolly only getting like, two minerals from my Special K.

Posted by: Jenni at March 29, 2005 10:17 PM

Overtly-sexual advertisements, Apparently they work. In a real financial sense.

Posted by: Vincent at March 30, 2005 09:06 AM

I always thought that 10-7 was a police radio code. Like 10-4 is ok or similar. But apparantly 10-7 just means that the police are off at lunch or off duty... Hmmm Although I could only find US codes. Maybe in NZ it means that they're really busy??

That Linx ad is ok. Except I was watching tv with a kid I was babysitting and it came on. Had to scramble to change the channel very quickly!!

Posted by: Emba at March 30, 2005 09:10 AM

Im interested on why you changed the channel, do you think it leaves an impression?

Posted by: Vincent at March 30, 2005 09:59 AM

The kid was 13 and leads quite a sheltered life. I didn't want to expose him to the evils of sex on tv. That or I didn't want to sit with an "excited" 13 year old. Take your pick!

Posted by: Emba at March 30, 2005 10:46 AM

I must have developed young or I am very old now, I cant comprehend getting "excited" at 13 unless it was over organised sport and then the context is different.

I often wonder if I would shape the way my children will see the world. I think I will burn my copy of The Truman show.

Posted by: Vincent at March 30, 2005 11:26 AM

Actually on second thoughts, it's more not knowing what he was usually allowed to watch, I didn't want to let him watch x-rated commercials if he wasn't usually allowed to.

Posted by: Emba at March 30, 2005 12:10 PM

I would love to watch that conversation with the parents. Ok so thats his eating requirements all written down, Now whats your position on x-rated commercials? :)

Posted by: Vincent at March 30, 2005 12:32 PM

Is Special K any different to normal cornflakes? I have always been so aghast at the price (aghast I tells ya!) I have to admit to never having eaten it.

The other ad that dismays me is the Mega Milk ad. I'm too scared to drink it in case it makes me morph from mild-manner maid to Vast Orange Bull.

Drink this milk! It's chock full of nutritious steroids!

Posted by: phreq at March 30, 2005 04:27 PM

... I personally do think that Lynx ad is crossing a line - mainly with the envelope bit at the end. It's unnecessary and I actually find it quite degrading. The guy is treating the woman totally as an object - I can unbutton your top at will, I will fantasize in front of you about licking you out... If they'd left it at the top I would have thought it was a stupid ad, but the envelope thing angers me.

Posted by: phreq at March 30, 2005 04:31 PM

I missed that envelope thing completely, I must be out of the demographic.:)

Is the guy in the advert having a fantasy or is it implying that the deoderant makes you so potent that any mudane task developes a sexual situation.

On the same note I dont understand the impulse commercials. Especially the drive the bus into the sports ground. What is this suppose to imply?

Posted by: Vincent at March 30, 2005 04:48 PM

yeah, i've obviously passed the impulse demographic (and that of glassons too - i'm sure they're the same ad company). i gather they're 'clever' but i'm not sure how.

J is of the opinion that noone over the age of 17 should use Lynx anyhows. so attempting to hook teenage boys onto a product by linking it with sex makes sense. i don't think i've seen their latest ad. the only one i really like is the guy who starts disco-dancing. mainly cos it's so utterly ridiculous. the impulse ads are just as demeaning of men and the lynx ones are of women tho. 'spray yourself with this cheap scent, and those idiots can't help but want you'. as if!

Posted by: Zephfi at March 30, 2005 05:30 PM

When I was at high school (oh, so long ago!) the only girls that could afford to drown themselves in Impulse were the rich, popular, pretty girls with make-up and their skirts way short. The rest of us had to use anti-perspirant deodorant which wasn't nearly as sexy!

(I was one of those kids that tripped over a lot, wore the wrong shoes, and teneded to move past "exercise glow" into "purple and blotchy and moving slowly towards the changing room")

Posted by: phreq at March 30, 2005 06:51 PM

I don't like false advertising.

See, I got myself a book and I opened it front of a girl wearing a shirt and her buttons didn't come undone, and I didn't get to see what colour bra she was wearing.

I'm going to ask for my money back on the book and complain that it is not, as advertised, a remote shirt unbuttonner!

Posted by: mundens at March 31, 2005 11:57 AM

2 questions. Were you wearing lynx and did you maintain eye-contact at all times.

Posted by: Vincent at April 1, 2005 10:53 AM

10-7 means police have arrived on the scene of an incident.

Posted by: officer dick at August 24, 2005 07:02 PM
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