January 29, 2005

Argh! Nature! Get It Off Me!

Carefree Tampons - For Women Who Know How To Protect Themselves. Comfortably.

What, exactly, am I protecting myself from? My body? Blood? Knowing that I'm not pregnant? I wonder why women are encouraged to 'protect' themselves against their own natural functions, but not against sex and STDs and unwanted pregnancy. I've never seen a condom commerical or a martial arts course for Women Who Know How To Protect Themselves, but I would like to.

I think women need to be educated, especially young women, that carrying and insisting on a condom is about being a smart, sexy and protected person, not about being 'easy'. A condom should be in every woman's wallet, imho.

Posted by phreq at January 29, 2005 07:55 AM | TrackBack

I don't tend to carry condoms in my wallet when I'm in a relationship... do have some in my toilet bag I think... and tampons... even though neither is required right now.

But in principal I totally agree with you...

My favourite is the rentokil feminine hygeine unit... which always sounded like a euphamism for a woman-killing robot!

Posted by: Karen at January 29, 2005 10:12 AM

Oh... and I quite like the way tampons protect you from the embarrassment of bleeding all over your white skirt when you are out in public... not that I would any longer wear a white skirt, particularly when my period was due... but I was young once, and foolish, and I still carry the wounds :-)

Posted by: Karen at January 29, 2005 10:15 AM

I figure they probably mean 'For Women Who Know How To Protect Their Underwear. Comfortably.' Cos I really hate it when I have to protect my undies *uncomfortably*. Poor underwear, such an under-represented section of society. Where is their parliamentary representation? Their community groups? Their own special Orewa speech?

But yes, it would be nice (in the non-naff, sunday afternoon cup of tea with the knitting circle sense) if safer-sex was given as much attention as tampons. Maybe if condoms came in funky little boxes with denim, tiger or marylin patterns more people would carry them about :). The boxes with the cartoon foxy-girls on them are cool, but they're still kinda unwieldy. And I'm sure one can play just as much tennis, or windsurf, or go hangliding, if one had sex last night using a condom. Outdoor sports can't just be for tampon-users, surely?

Posted by: Rachel at January 29, 2005 01:58 PM

Oh yeah, the white skirt thing... it never happened to me, but I'm always paranoid! And yeah, being a relationship does change things a bit.

But I still have a condom in my wallet, even if just to give to a mate or slip to a stranger in the pub bathroom (done that more than once!) - I think it should be kind of a symbol of choice, awareness and self-respect. Too many women are depending on guys for protection, and I thing we need to swing the power.

I actually wrote an email to Durex today outlining this - just saying, why are you ignoring young women as a market segment? If a five-pack of condoms came in pretty flowery packaging and each individual one was discretely wrapped as well, along with a good marketing campaign - tied in maybe with the 'Hubba Hubba' awareness thing at the mo - that would be really good, and good for their sales, too.

I will let you know if I get any reply...

Posted by: phreq at January 29, 2005 04:17 PM

yah, there's v lil main stream advertising for condoms isn't there? but there are tv ads for KY jelly - go figure - and tampons and nappies and baby products etc. maybe the message is: sex is for procreation only - so you're either better be having babies, or bleeding like a stuck pig once a month. yay! what a great range of options.

i find that hubba-hubba jingle waay too catchy *l* my boss' daughter was one of the ppl who worked on the thing. apparently she was forever getting sent down to supermarkets to buy packets and packets of different condoms (part-research, and part her workmates having a laugh as i recall). ppl have all sorts of reactions to that campaign (it's stupid etc) but since i think it's the ONLY mainstream media advertising for condoms (altho not brandwise), it's better than nothing. what would probably help would be the different companies launching competitive advertising campaigns - altho they'd have to tread carefully to avoid being seen to promote underage sex i guess.

Posted by: Zephfi at January 29, 2005 04:29 PM

OHH and that ad where the chicks are in Vietnam or whatever and they end up swinging above everyone else! Here are my problems with this ad:
Problem 1:Giffy says it is rude in asian cultures to have your feet above someones head. Thus they are insensitive cows.
Problem 2:Since the slogan is "women who know how to protect themselves" are we supposed to assume that they are "protecting" themselves from the local people by getting as far away from them as possible?
Problem 3: When they first go to the guy with the silk and are showing him stuff (which turns out to be money - so I am a little slow) I assumed it was their silky tampons, as it cuts straight to a spiel about how the tampons are so silky, and that he was like "wow! What extremely silky tampons! Here ! Have some of my silk, which, while not as silky as your sanitary devices, is still pretty nice."

And there you have it. I hope you are well honey, I am always thinkin of ya! Even if I'm not in touch. And I like the pretty condom marketing idea. I would totally buy them. And Jas is always too embarrassed to buy them anyway, so I do it, so why not market to me??

Posted by: sok at January 29, 2005 04:53 PM

So pleased that I don't watch TV anymore except if it comes from our computer cos Tampon ads always really annoyed me. Yeah for condoms they don't really do the funky little packets & stuff. There was an ad compaign for that variety of condoms that were released that were called "funky" names like Bareback & Rough Rider with really stylised cartoon sexy chicks on them. I only saw posters not TV ads. Kinda tempted to try those chocolate flavoured condoms I saw at D'vice but know that the flavour won't be very nice & they're not my preferred choice of contraceptives so prob just buy to open & lick then throw out! So I guess that those ones are aimed at the female market. Mmmm Chocolate!

Posted by: Chelle at January 29, 2005 07:36 PM

Just a reminder that condom companies don't think it is a good idea for you to carry a condom in your wallet, esp if it is one you keep in a pocket. This is because that is too high a temperature for them to be kept at for any length of time. In a handbag/purse is ok, but not too near body. The heat can breakdown the plastic and then they are not so safe to use!

Posted by: giffy at January 30, 2005 12:59 PM

hee hee, see that's the difference between marketing to young women. Own up, who can *actually* fit their wallet in a jeans pocket?

Not I. Mine is perpetually stuffed with pointless eftpos receipts, loyalty cards, membership cards, bus cards, ID cards, IRD and bank account numbers on worn bits of cardboard, business cards, an American $1 note, buttons, scraps of paper with cryptic notations that were too important to throw away, and copious amounts of small change. Also, a broken screw driver, a can opener, an earring without a butterfly, zippo flints, a key for a flat I no longer live in, a broken broach, and another unidentified house-key.

The condom never gets *near* body heat.

Posted by: phreq at January 30, 2005 05:26 PM

I have never undestood tampon ads. Altho they are slightly better than when they used blue water - I can only imagine what effect would that have on a poor girl who hadn't been told what to expect. Half of the population has to deal with having their periods (ok probably less than half if you count pre-teens and post-menopause) and yet it's a taboo subject. I dunno if anyone ever watched "The Secret Life of Us"? When Evan got a job at an advertising firm and had to do a tampon ad, he actually got people to say this is a good tampon cos it absorbs blood. He got fired. v funny though. Ok, kind of rambling now...

Posted by: Emba at January 31, 2005 10:01 AM

I know! Isn't it kinda ironic that the most 'sexually explicit' ads on TV are for things like Cialis and Levitra male impotence pills that feature really *old* people who want an errection for 20 hours on demand? Surely that's far more unnatural (and disturbing) than saying:

This tampon is small and easy to insert, absorbs your menstrual blood flow well, and has a nice discreet packet.

Posted by: phreq at February 1, 2005 07:41 AM

Geez, could you imagine! They'd be sooo many complaints. It's stupid. If men had periods you can be sure that there would be all sorts of graphic advertising!

Posted by: Emba at February 1, 2005 12:21 PM

If men had periods... ah, can you imagine? At least one week a month where a cuddle means a cuddle, not a euphanism for "no foreplay"... I could get used to that world.

Posted by: phreq at February 1, 2005 04:57 PM


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