Those McDonald's ads are masterful, in an underhand sort of way. Made of "100% Premium Beef", you say? Would it interest anyone else to know that the International Beef Grading system does not include the word 'Premium'?
'Prime' beef would mean something specific that is a measurable standard. Premium is just a good word that doesn't mean anything particularly. Like calling it "wonder beef".
In fact, Krusty did the same thing: "We come down South America way to buy only the best beef for our customers. Did I say "best"? Remember that "best" is not a recognized USDA grade, so feel free to use it anytime."
Posted by phreq at March 22, 2005 06:57 PM | TrackBack