Cool charm lets you keep you cool.
In this ad, it lets a dental nurse use her cleavage to get a patient to open his mouth wider. The dentist is saying "you'll have to open wider..." Sexy nurse comes in and leans over in front of the young male patient, displaying her mostly unzipped skin tight mini-dress and then his jaw drops and the Dentist is happy.
Thanks cool charm for another sexist stereotype! At the end of the ad, she gives the patient a napkin and says "you're drooling."
Man, I wish I could use cool charm and trade on my looks that way. Oh wait, I *do* use cool charm. I suppose I have the power to use my looks in just the same way. Lucky me.
The reasons this ad bugs me as much as it does:
It shows traditional work stereotypes; the man is the dentist, the woman is the "lesser" and subservient dental nurse.
It pretends to give women power; use cool charm and get what you want. But the way you get the power is by trading on your looks and objectifying yourself. Making yourself an object to be oogled by men.
It's freaking tacky!
Posted by jenni at March 31, 2004 12:41 PM