1. Firstly, get yourself a job as a media or marketing person.
2. Then write press releases which read like articles.
3. Sit back and watch your words appear in print (often unedited).
I've been watching a media person at work over the past few years and it has become abundantly clear to me how little checking and editing is done in New Zealand journalism. If you write an article the right way, you can literally get it published with no edits whatsoever. Sometimes you can get the same content published in a series of publications.
A fine example of how to write a press release for direct publication is produced at this site about a small town in America which is against Santa Claus because he is an immigrant labourer. The key seems to be to write as if you are outside the group and have researched all this interesting information.
Given the important role journalists play in a democracy, I find all this horribly depressing.
Posted by carla at January 9, 2007 09:33 PM